Great Way to Start Your SEO

Keyword Research Services

Effective SEO starts with knowing what people actually search for — not just what sounds relevant. Our research zeroes in on the terms your audience uses when they're ready to act. We identify keyword patterns, emerging topics, and overlooked gaps to help you shape content that meets demand and captures attention where it counts.

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What is SEO Keyword Research?

Keyword research is how you figure out what your audience is actually typing into Google. It’s part data, part intuition — spotting patterns, questions, and intent behind the search terms. The right keywords don’t just bring traffic; they attract the right kind of visitors.

Uncover high-value keywords your audience is already searching for
Match content to real user intent — not just what sounds good
Drive steady, qualified traffic with less guesswork
Identify ranking opportunities your competitors missed
Stay ahead of search trends as algorithms evolve

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Keyword Research for Business

Keyword research helps you find which keywords are best to target and provides valuable insight into your target audience's search queries on Google.

Keyword research is a six-step process:

1

Site Review

Auditing your current website to assess keyword presence, content alignment, and technical SEO foundations. Learn more about our SEO Audit .

2

Competitors Review

Analyzing top-performing competitors to identify keyword gaps, strengths, and positioning opportunities.

3

Niche Review

Exploring trends, language patterns, and search behaviors unique to your industry to uncover high-value keywords.

4

Segmentation

Categorizing keywords by intent, audience type, and funnel stage to shape more targeted strategies.

5

Reporting

Compiling insights into clear, actionable reports with tracked performance metrics and recommendations.

6

Consultation

Collaborating on strategic direction, clarifying next steps, and aligning SEO goals with broader business objectives.

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Report Sample: Keyword Research

What You Get With Our Services

Detailed report will contain keyword clusters and most important keywords of your niche; keyword competition; number of guest posts required for top positions; specific keywords for landing pages; suggested blog topics.

In-house SEO specialist

Keyword research performed manually by our in-house SEO specialist

SEO Tools

Research conducted with industry-leading SEO tools: Ahrefs and Google Keyword Planner

Competitor Analysis

Full keyword analysis of your website and your main competitors’ sites

Top Niche Keywords

Depending on your niche, 20 to 50 recommended high-value keywords (high traffic, low competition)

Tool Stack

Companies We Work With

eCommerce Projects

Crypto Exchanges

Healthcare & Medical

Legal Service Providers

Software Companies

Property Marketplaces

Keyword Research Services Reviews

Our clients trust us for effective SEO for blockchain, crypto brands, and Web3 SEO

This agency transformed our organic traffic! We went from 20,000 to 62,000 monthly visitors.

Mtrading.com

The best crypto SEO company we’ve worked with. Their SEO strategies drive real organic growth!

NDA Crypto Startup

Thanks to Leto.Link SEO expertise, our website traffic more than doubled, bringing in significantly more potential customers

NDA, Trading Platform

Leto Link completely transformed our organic traffic. We saw a 3x increase in monthly visitors

NDA, Trading Platform

Working with Sergey was a game-changer! He helped us triple our organic traffic, his clear communication and strategic mindset of his team made the entire process smooth.

NDA, DeFi project

FAQ

Got questions? You’re not alone. Here’s what clients usually ask before getting started — and what you should know before investing in SEO Keyword Research.

What exactly is keyword research?

It’s the process of finding the words and phrases people type into search engines — so you can create content that matches what they’re already looking for. It’s less about guessing, more about listening to the data.

Why does keyword research matter for SEO?

Because without it, you’re flying blind. Good keyword strategy helps search engines understand your content, but more importantly, it helps your content show up when your audience is actually searching.

How do you choose the right keywords?

We look at search volume, competition, intent, and context. A high-traffic keyword means nothing if it brings in the wrong kind of visitors. It’s all about aligning with your goals—and your audience’s.

Is keyword research just for blogs?

Not at all. It’s just as important for product pages, service descriptions, landing pages, even FAQs like this one. Anywhere you want visibility, keywords help you get it.

How often should I update my keyword strategy?

Search behavior changes. New trends pop up, algorithms shift, industries evolve. Reviewing your keyword strategy every few months helps keep your content current and competitive.